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Alana Maria Jewellery is an Australian label dedicated to designing everyday luxury – thoughtfully designed and handmade by Founder Alana Ellis, and self-taught jeweller and designer from Sydney’s Northern Beaches.

Alana’s passion for jewellery design was ignited at a young age, when she began selling beaded bracelets to her primary school pears. Little did she know, that creative spark would later evolve into a flourishing brand. At just 27, Alana has already taken her label across the globe, popping up in Los Angeles and gracing the bright lights of New York City with a billboard in Times Square.

Each piece is meticulously handcrafted with care and intention, reflecting her dedication to timeless design that resonates with the spirit of the modern woman. The collections feature premium solid gold, 925 sterling silver and, most notably, her signature 14k gold-filled and authentic freshwater pearls, which have gained widespread recognition and a devoted following.